Theory Of Varied Consume Choice Behavior And Its Importance :: essays research papers

Theory Of Varied Consume Choice Behavior and Its Importance For decades, scholars and practitioners have been frustrated by the very limited capacity of either psychological or marketing models to predict individual choices on particular occasions. This paper discusses a theory which explains the degree to which the extant models omit important influences that produce varied individual choice behaviour. The focus of this paper is on the sequences of product purchases. Discretionary actions and activities are also covered. THE THEORETICAL AND APPLIED RELEVANCE OF VARIED BEHAVIOUR The assumption that consumers make rational, utility-maximizing choices has played an important role in economic thought. As long as preferences remain unchanged, the consumer is expected to choose the most preferred of the available products. Thoughts about consumers' behaviour towards substitutes hold a similar position. If a consumer's preference for the most preferred alternative product declines or the product is currently unavailable, the consumer is expected to choose a close substitute. From the firm's strategic point of view, this means that the marketer of a secondary brand should make its brand similar to the most popular brand. Careful consideration of the preceding description of consumer choice behaviour and the firm's selection of a strategy immediately leads one to question the general applicability of these assumption / thought. Although consumers often display stable preferences, sound choice behaviour seldom remains constant. Instead, consumers frequently change their choices of products or brands. Furthermore, the choices made on different occasions often involve two very different products or brands. In summary, changing, varied behaviour is the rule. Managers often avoid the use of simple "me-too" brands, recognizing that consumers are seeking more than simple substitutes. This tendency is seen directly in a number of product categories in which successful products are seldom replaced with highly similar products. Instead, a degree of product newness is viewed as being essential to maintain consumer interest. The theory of consumer choice behaviour that is presented in this paper is designed to explain the typical degree of variability that consumers exhibit in a series of related choices. Should this theory more accurately describe individual choices, than the meaning and predictive power of many models must be questioned. For example, the results from all preference-based mapping methods, such as MDPREF (Carroll, 1972) and the Schonemann-Wang (1972) models, should be interpreted with great care. In these cases, the analyst must resist jumping to the conclusion that the choice objects that appear close to each other have similar characteristics. All simple attribute-based choice models, such as the widely used conjoint method, must also be interpreted carefully. Here one must resist the assumption that the set of most preferred items will necessarily have

Heart of Darkness

Often statements have multiple interpretations depending on different perspectives. In the novel Heart of Darkness, Conrad makes the reader use their own knowledge to create themes and emotions. Consistently the theme of the horrific reality is mentioned throughout the novel in several aspects. Joseph’s character Kurtz cries out, â€Å"The horror! The horror† (Conrad 86) during his last moments, however there is no obvious meaning and leaves the reader to realize how ambiguities of the quote.The horror that Kurtz is referring to is the guilt he and Marlow feel, the disappointment of dying and the fear of the darkness. Emotional feelings tend to have the effect of guilt when something does not point in a positive direction. Many people make a wrong decision that forces them to feel guilty. Joseph Conrad’s idea to show the feeling of guilt through his characters experience working in the Congo. The character Kurtz is very good at what he brings to the Company, howe ver near his time of death he reflects on the inequality that is displayed towards the natives of the Congo.Marlow is unaware of the job that he receives because the life he lives at home is opposite to the life he endures in the Congo and his first impression, â€Å"While I stood horror-struck, one of these creatures rose to his hands and knees, and went off on all-fours towards the river to drink† (Conrad 20). This quote explains that Marlow witnesses a different type of behaviour by being in a different society and naturally feels guilty about all of the aspects developed countries take advantage of.Both Marlow and Kurtz know that what they are doing is unfair to the natives and the land but they also know that it is their duty to obey the rules of the Company. Authority is a key component of the emotions that the ‘civilized’ and the natives are meant to experience, â€Å"It was an affirmation, a moral victory paid for by innumerable defeats, by abominable te rrors, by abominable satisfactions. But it was a victory† (Conrad 88). The quote refers to some positive aspects of the Congo as well as some negative points, especially Marlow mentioning the terrors, which then turn to guilt throughout the journey.Many people end up with a guilty feeling about their life because of a previous defeat they are not content with. Most people have expectations in life that they want to accomplish before they die. The character Kurtz in the novel is a respected man because of what he brings to the Company although while he is moments until his death he looks back on his life and realizes his true destiny. Before Marlow meets Kurtz, the manager says, â€Å"He will be somebody in the Administration before long. They, above – the Council of Europe, you know – mean him to be† (Conrad 23).The Company has great plans for Kurtz because he is the best at what he does and that is sending in ivory. In the early 1800s, the largest resourc es in the Congo were ivory and rubber (King Leopold II and the Congo). Marlow feels Kurtz’s pain as he cries out because everything that Kurtz ever accomplished is about to come crashing down and cut his life expectancies short, â€Å"All that had been Kurtz’s had been passed out of my hands; his soul, his body, his plans, his ivory, his career† (Conrad 91).The previous quote states that in Marlow’s eyes there is a disappointing end to Kurtz’s life because of the expectations that not only to Kurtz himself, the expectations the Company had for Kurtz but also the ones that England had for him. Conrad’s character Kurtz expresses to the reader that the remarkable man has reached his limits but is not happy with the end result of his death and not perfect life later on. By spending time in a new environment the ability to change the lifestyle that a person has increases. Sometimes moving from one destination to a new destination will change a pe rson’s way of living.Conrad’s main characters Kurtz and Marlow set off to leave their own society and they enter the reality of darkness in the Congo. Coming from a more developed country than the Congo and having to adapt to the changes is difficult to do for Joseph Conrad’s characters. The fear for Marlow of turning crazy after spending time in a completely different place is high because he knows the reason he got the job in the Congo was due to the death of Fresleven. The previous captain had been said to be the nicest creature ever (Conrad) which shocked Marlow to discover what Fresleven had turned into, â€Å"†¦He whacked the old nigger mercilessly, while a big crowd of his people watched him, thunderstruck†¦ The people had vanished. Mad terror had scattered them†¦ † (Conrad 10). After a couple years of Fresleven being away from his home, the change that happens is that he is no longer the gentle man he started out to be. Kurtz cries out his last words of the horror he is experiencing, the ambiguity of what he means is flashing back to the way he is changing from his civilized-self to a weaker savage-like person which is a horrific change for Kurtz.Marlow experiences the horror through himself and also through Kurtz of the Congo, â€Å"†¦ A shadow insatiable of splendid appearances, of frightful realities; a shadow darker than the shadow of night†¦ † (Conrad 91). The previous quote refers to the Congo in general and goes back to the title of the novel itself. The frightening realities of changing a person they once were and becoming different but not in a completely positive way. Fear on the surface reality differs greatly from the underneath reality that is unknown until experienced thoroughly.Some statements are left ambiguous to allow people to use their knowledge to create perspectives. Joseph Conrad reminds the reader of one of the main themes within the novel and that is the fear of realit y. There are several ambiguous views to the fear within the Congo such as the guilt Kurtz and Marlow feel, the disappointment of not accomplishing everything expected in life and the horror of the darkness. Conrad makes the reader imagine the endless possibilities of emotions on the horror in the Heart of Darkness. Heart of Darkness Often statements have multiple interpretations depending on different perspectives. In the novel Heart of Darkness, Conrad makes the reader use their own knowledge to create themes and emotions. Consistently the theme of the horrific reality is mentioned throughout the novel in several aspects. Joseph’s character Kurtz cries out, â€Å"The horror! The horror† (Conrad 86) during his last moments, however there is no obvious meaning and leaves the reader to realize how ambiguities of the quote.The horror that Kurtz is referring to is the guilt he and Marlow feel, the disappointment of dying and the fear of the darkness. Emotional feelings tend to have the effect of guilt when something does not point in a positive direction. Many people make a wrong decision that forces them to feel guilty. Joseph Conrad’s idea to show the feeling of guilt through his characters experience working in the Congo. The character Kurtz is very good at what he brings to the Company, howe ver near his time of death he reflects on the inequality that is displayed towards the natives of the Congo.Marlow is unaware of the job that he receives because the life he lives at home is opposite to the life he endures in the Congo and his first impression, â€Å"While I stood horror-struck, one of these creatures rose to his hands and knees, and went off on all-fours towards the river to drink† (Conrad 20). This quote explains that Marlow witnesses a different type of behaviour by being in a different society and naturally feels guilty about all of the aspects developed countries take advantage of.Both Marlow and Kurtz know that what they are doing is unfair to the natives and the land but they also know that it is their duty to obey the rules of the Company. Authority is a key component of the emotions that the ‘civilized’ and the natives are meant to experience, â€Å"It was an affirmation, a moral victory paid for by innumerable defeats, by abominable te rrors, by abominable satisfactions. But it was a victory† (Conrad 88). The quote refers to some positive aspects of the Congo as well as some negative points, especially Marlow mentioning the terrors, which then turn to guilt throughout the journey.Many people end up with a guilty feeling about their life because of a previous defeat they are not content with. Most people have expectations in life that they want to accomplish before they die. The character Kurtz in the novel is a respected man because of what he brings to the Company although while he is moments until his death he looks back on his life and realizes his true destiny. Before Marlow meets Kurtz, the manager says, â€Å"He will be somebody in the Administration before long. They, above – the Council of Europe, you know – mean him to be† (Conrad 23).The Company has great plans for Kurtz because he is the best at what he does and that is sending in ivory. In the early 1800s, the largest resourc es in the Congo were ivory and rubber (King Leopold II and the Congo). Marlow feels Kurtz’s pain as he cries out because everything that Kurtz ever accomplished is about to come crashing down and cut his life expectancies short, â€Å"All that had been Kurtz’s had been passed out of my hands; his soul, his body, his plans, his ivory, his career† (Conrad 91).The previous quote states that in Marlow’s eyes there is a disappointing end to Kurtz’s life because of the expectations that not only to Kurtz himself, the expectations the Company had for Kurtz but also the ones that England had for him. Conrad’s character Kurtz expresses to the reader that the remarkable man has reached his limits but is not happy with the end result of his death and not perfect life later on. By spending time in a new environment the ability to change the lifestyle that a person has increases. Sometimes moving from one destination to a new destination will change a pe rson’s way of living.Conrad’s main characters Kurtz and Marlow set off to leave their own society and they enter the reality of darkness in the Congo. Coming from a more developed country than the Congo and having to adapt to the changes is difficult to do for Joseph Conrad’s characters. The fear for Marlow of turning crazy after spending time in a completely different place is high because he knows the reason he got the job in the Congo was due to the death of Fresleven. The previous captain had been said to be the nicest creature ever (Conrad) which shocked Marlow to discover what Fresleven had turned into, â€Å"†¦He whacked the old nigger mercilessly, while a big crowd of his people watched him, thunderstruck†¦ The people had vanished. Mad terror had scattered them†¦ † (Conrad 10). After a couple years of Fresleven being away from his home, the change that happens is that he is no longer the gentle man he started out to be. Kurtz cries out his last words of the horror he is experiencing, the ambiguity of what he means is flashing back to the way he is changing from his civilized-self to a weaker savage-like person which is a horrific change for Kurtz.Marlow experiences the horror through himself and also through Kurtz of the Congo, â€Å"†¦ A shadow insatiable of splendid appearances, of frightful realities; a shadow darker than the shadow of night†¦ † (Conrad 91). The previous quote refers to the Congo in general and goes back to the title of the novel itself. The frightening realities of changing a person they once were and becoming different but not in a completely positive way. Fear on the surface reality differs greatly from the underneath reality that is unknown until experienced thoroughly.Some statements are left ambiguous to allow people to use their knowledge to create perspectives. Joseph Conrad reminds the reader of one of the main themes within the novel and that is the fear of realit y. There are several ambiguous views to the fear within the Congo such as the guilt Kurtz and Marlow feel, the disappointment of not accomplishing everything expected in life and the horror of the darkness. Conrad makes the reader imagine the endless possibilities of emotions on the horror in the Heart of Darkness. Heart of Darkness Heart of Darkness Heart of Darkness Often statements have multiple interpretations depending on different perspectives. In the novel Heart of Darkness, Conrad makes the reader use their own knowledge to create themes and emotions. Consistently the theme of the horrific reality is mentioned throughout the novel in several aspects. Joseph’s character Kurtz cries out, â€Å"The horror! The horror† (Conrad 86) during his last moments, however there is no obvious meaning and leaves the reader to realize how ambiguities of the quote.The horror that Kurtz is referring to is the guilt he and Marlow feel, the disappointment of dying and the fear of the darkness. Emotional feelings tend to have the effect of guilt when something does not point in a positive direction. Many people make a wrong decision that forces them to feel guilty. Joseph Conrad’s idea to show the feeling of guilt through his characters experience working in the Congo. The character Kurtz is very good at what he brings to the Company, howe ver near his time of death he reflects on the inequality that is displayed towards the natives of the Congo.Marlow is unaware of the job that he receives because the life he lives at home is opposite to the life he endures in the Congo and his first impression, â€Å"While I stood horror-struck, one of these creatures rose to his hands and knees, and went off on all-fours towards the river to drink† (Conrad 20). This quote explains that Marlow witnesses a different type of behaviour by being in a different society and naturally feels guilty about all of the aspects developed countries take advantage of.Both Marlow and Kurtz know that what they are doing is unfair to the natives and the land but they also know that it is their duty to obey the rules of the Company. Authority is a key component of the emotions that the ‘civilized’ and the natives are meant to experience, â€Å"It was an affirmation, a moral victory paid for by innumerable defeats, by abominable te rrors, by abominable satisfactions. But it was a victory† (Conrad 88). The quote refers to some positive aspects of the Congo as well as some negative points, especially Marlow mentioning the terrors, which then turn to guilt throughout the journey.Many people end up with a guilty feeling about their life because of a previous defeat they are not content with. Most people have expectations in life that they want to accomplish before they die. The character Kurtz in the novel is a respected man because of what he brings to the Company although while he is moments until his death he looks back on his life and realizes his true destiny. Before Marlow meets Kurtz, the manager says, â€Å"He will be somebody in the Administration before long. They, above – the Council of Europe, you know – mean him to be† (Conrad 23).The Company has great plans for Kurtz because he is the best at what he does and that is sending in ivory. In the early 1800s, the largest resourc es in the Congo were ivory and rubber (King Leopold II and the Congo). Marlow feels Kurtz’s pain as he cries out because everything that Kurtz ever accomplished is about to come crashing down and cut his life expectancies short, â€Å"All that had been Kurtz’s had been passed out of my hands; his soul, his body, his plans, his ivory, his career† (Conrad 91).The previous quote states that in Marlow’s eyes there is a disappointing end to Kurtz’s life because of the expectations that not only to Kurtz himself, the expectations the Company had for Kurtz but also the ones that England had for him. Conrad’s character Kurtz expresses to the reader that the remarkable man has reached his limits but is not happy with the end result of his death and not perfect life later on. By spending time in a new environment the ability to change the lifestyle that a person has increases. Sometimes moving from one destination to a new destination will change a pe rson’s way of living.Conrad’s main characters Kurtz and Marlow set off to leave their own society and they enter the reality of darkness in the Congo. Coming from a more developed country than the Congo and having to adapt to the changes is difficult to do for Joseph Conrad’s characters. The fear for Marlow of turning crazy after spending time in a completely different place is high because he knows the reason he got the job in the Congo was due to the death of Fresleven. The previous captain had been said to be the nicest creature ever (Conrad) which shocked Marlow to discover what Fresleven had turned into, â€Å"†¦He whacked the old nigger mercilessly, while a big crowd of his people watched him, thunderstruck†¦ The people had vanished. Mad terror had scattered them†¦ † (Conrad 10). After a couple years of Fresleven being away from his home, the change that happens is that he is no longer the gentle man he started out to be. Kurtz cries out his last words of the horror he is experiencing, the ambiguity of what he means is flashing back to the way he is changing from his civilized-self to a weaker savage-like person which is a horrific change for Kurtz.Marlow experiences the horror through himself and also through Kurtz of the Congo, â€Å"†¦ A shadow insatiable of splendid appearances, of frightful realities; a shadow darker than the shadow of night†¦ † (Conrad 91). The previous quote refers to the Congo in general and goes back to the title of the novel itself. The frightening realities of changing a person they once were and becoming different but not in a completely positive way. Fear on the surface reality differs greatly from the underneath reality that is unknown until experienced thoroughly.Some statements are left ambiguous to allow people to use their knowledge to create perspectives. Joseph Conrad reminds the reader of one of the main themes within the novel and that is the fear of realit y. There are several ambiguous views to the fear within the Congo such as the guilt Kurtz and Marlow feel, the disappointment of not accomplishing everything expected in life and the horror of the darkness. Conrad makes the reader imagine the endless possibilities of emotions on the horror in the Heart of Darkness. Heart of Darkness Heart of Darkness

The Between Private And Public Prisons - 942 Words

There are varying views and contradictory findings on the differences in reoffending rates between private and public prisons. While private prisons have been useful, I believe that it does not have an advantage over public prisons with regard to rehabilitation and reoffending rates of offenders. Private prisons were first implemented in order to combat the effects of overcrowding and the increasing cost of maintaining public prisons (Mennicken, 2013; Jones Newburn, 2005). While private prisons have been successful in that regard, there are various other concerns, ranging from prison and punishment being a job of the state to the corporate approach private companies have towards prisons. By their very nature, private companies run for profit, and those that own prisons work the same way, unlike state owned prisons whose main purpose is punishment and rehabilitation. In order to combat this problem, the state introduced strict guidelines that private prisons had to follow, any step out of the line would be dealt with a fine or the retraction of rights to the prisons (Mennicken, 2013). While this gives the credibility for private prisons to function as public ones, there are various differences which may have an impact on the rehabilitation and deterrence of the prisoners in either prison. Crewe et al., (2015) conducted a research in order to highlight the differences between public and private prisons according to prisoners. Their findings suggested that while prisoners hadShow MoreRelatedThe Between Public And Private Prisons1824 Words   |  8 Pagesdefectiveness. Being governed by humans, there –nevertheless— exists an imbalance due to the natural imperfections of the mind. One particular subject matter is the deliberate breaking of moral standards surrounding the prison system. Specifically, the private prison sector. These private prison corporations indulge in uncommon for-profit business practices to strategically maximize their yields in undisclosed manners. An obvious lack of transparency. So, could their practices be so vile for the need ofRead MoreThe Prison Industrial Complex Is The Economic Interrelation Between Private Prisons And Various Public1748 Words   |  7 PagesThe prison-industrial complex is the economic interrelation between private prisons and various public and private job sectors that have become dependent on the expansion of the private prison system. A partial list of these sectors includes construction, pharmaceuticals, and law enforcement, including probation and parole. The prison-industrial complex also runs a cheap inmate labor force for various corporations. Approximately 2,266,800 adults are currently imprisoned in America. In addition toRead MoreThe Use Of Private Prisons For Federal Inmates1604 Words   |  7 PagesPhase Out Use of Private Prisons for Federal Inmates. This was an article title created by Charlie Savage, a Pulitzer Prize winner and correspondent for the New York Times in Washington on August 18, 2016. Savage wrote how the Obama administration would begin to phase out the use of private run prisons to hold inmates. This was ultimately due to the research done on the quality of life for inmates, the safety of inmates and prison employees, and the security of private run prisons. In the articleRead MorePrivatization Within The Criminal Justice System Essay1510 Words   |  7 Pagespermeates every level of the criminal justice system, from incarceration to probation. Many states have turned to private institutions in an attempt shed operating costs, while also increasing effectiveness throughout the criminal justice syst em. These acts can include anything from providing treatment programs to full blown management of the entire prison system. Overcrowding at prisons and the rising costs associated with them has led many states to turn to some form of privatization within the criminalRead MorePrivate Prisons : Are They The Criminal Justice Systems? Savior Or Destroyer?1615 Words   |  7 PagesPrivate Prisons: Are They the Criminal Justice Systems’ Savior or Destroyer? As of 2005, there are over 107 privately operated secure facilities contracting to hold adult criminal offenders in the United States (Seiter, p. 164) According to Richard P. Seiter (2011), â€Å"A private correctional facility is any correctional facility operated by a nongovernmental agency and usually in a for-profit manner that contracts with a governmental entity to provide security, housing, and programs for offenders†Read MoreShould Private Prisons Be Increased Social Problems?1560 Words   |  7 Pagesturn to prisons. Prison reform must attain the lowest economic costs, lowering actual taxpayer dollars spent without giving up the benefits of attaining important social goals, which represent another form of cost when lost. Undoubtedly, the current prison system is doing little to separate the US from its international counterparts in minimizing such cost, yet prison privatization has yielded hopeful results, as private correctional facilities seem to have a striking a dvantage over public ones inRead MoreDo We Need Private Prisons? Essay1337 Words   |  6 PagesDo we really need private prisons? Prison overcrowding is one of the most burdensome problems plaguing our criminal justice system, but privatization is not the answer. The federal prison population increased by almost 800 percent between 1980 and 2013. (Pelaez, 2016).This is a much faster rate than the most state prisons could accommodate in their own facilities. In an effort to manage the rising prison population, many states began contracting with privately operated correctional institutions toRead MoreThe Cost Of Private Prisons Essay818 Words   |  4 Pagesfor the fact that private prisons typically only house healthy inmates. When cost estimates are adjusted to account for this, the results are surprising: Without adjusting for the increased medical costs imposed on state-run prisons, a 2010 Corrections Department study found that daily per inmate costs were cheaper in private prisons, at $57.97 as opposed to $60.66. However, when adjusting for medical costs, the results flipped with daily per inmate costs cheaper in state-run prisons at $48.42 comparedRead MoreDefining Accreditation675 Words   |  3 Pagesis defined as a verification system in which correctional agencies must comply with under the American Correctional Association. Privatization brings about competition between prisons and jails in the community. As a result, prisons and jails are encouraged to make improvements as deemed necessary. In addition to affecting prisons and jails, accreditation and privatization also has an effect on the professional development of corrections officers. In recent years, the correctional administrationRead MoreSheding the Light on the Privatization of Prisons from the Costs Point of View1102 Words   |  5 Pages In 2013 a paper from authors, Kish and Lipton discuss the title: Do private prisons really offer savings compared with their public counterparts? The purpose of this article is to shed light on the privatization as far as the cost savings. The authors point out the key points of cost saving are: The construction of a private prison is typically faster since voter approval is not required. The reduction of staff members is one way of reducing cost. The author states the problem being, the measurement